Marketing and Business Development Manager (MMDC) - BAC + 4 / BAC + 5 (Level 7 EU)
Marketing and Business Development Manager (MMDC) - BAC + 4 / BAC + 5 (Level 7 EU)
This certifying training is in the process of being registered by the RNCP.
General description
This training aims to train high-performance professionals in the direction of marketing and / or sales departments. It mainly opens the way to the careers of executives and operational managers in marketing and sales in companies. Accessible for students who have successfully completed a BAC + 3 in management, economics and marketing and communication.
Duration: 2 years
Modality: classic, alternance or blended learning
BAC + 4 (first year) training program
Fundamental courses
- Operational Marketing
- Negotiation techniques
- Business Law (I)
- commercial management
- Multicultural management
- Large account management
- Information system (I)
- Advertising communication
- International trade
Languages
English (Intermediate or Advanced)
Second Foreign Language: Option: French, Chinese, Spanish, German
Internships:
2 to 4 months of compulsory internship after the theoretical courses; optional during class periods (2 to 3 days per week)
BAC + 5 training program
Fundamental courses
- Marketing strategy
- Management of commercial operations
- Profitability Analysis
- Business law (II)
- Information system (II)
- Project management
- Digital communication
- International marketing
Languages
English (Intermediate or Advanced)
Second Foreign Language: Option: French, Chinese, Spanish, German
Internships:
3 to 6 months of compulsory internship after the theoretical courses; optional during class periods (2 to 3 days per week)
Opportunities
- Marketing and sales manager
- General Director
- Communication manager
- Consultant
- International Director etc.
Admission
1st year application (BAC + 4): holder of a BAC + 3 level diploma
2 nd year application (BAC + 5): holder of a BAC + 4 level diploma
Selection: On file, motivation interview or entrance test
Validation
Students who pass all the assessments, the final exam, as well as the defense of a professional dissertation, will obtain a BAC + 5 level diploma issued by our school.